When it comes to seasonal celebrations, nothing is sacred. Easter eggs fill supermarket aisles while we’re still shopping the January sales and pumpkins adorn shop windows well before we’ve packed away the factor-50. And now the Oxford Circus Christmas lights are up, 84 days before the big event.
Eagle-eyed Londoners caught a glimpse of the glowing baubles first being installed as early as October 2.
Some people couldn't be happier with the early arrival of their favourite time of year…
…while others were in disbelief about the baubles being brought out well before Halloween.
But whatever their opinion, everyone’s obviously using it as a shameless Instagram opportunity.
The 750,000 bulbs that make up the display won’t actually light up until the official switch-on later this year. More than a million Christmas-loving Londoners are expected to turn up to see a famous face flick the switch – we’ve got the full scoop on the Oxford Street Christmas Lights switch-on.
See when and where else in London is lighting up this winter with our guide to Christmas lights in London.