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[title]It takes a lot to truly surprise a Londoner, but a newly opened spot on Tottenham Court Road is giving it a damn good go. The world-famous Museum of Illusions has officially landed in the capital, marking its 70th location globally and bringing a healthy dose of visual trickery to W1. The only question we really have is: why has it taken so long to land here?
It looks pretty impressive. Whether you’re looking to flip your standard date-night on its head, challenge your mates, or find a genuinely engaging way to entertain the family this half-term, this is the place. Inside, you’ll find more than 70 interactive optical illusions designed to completely challenge your perception of reality. It’s a tactile, immersive space that encourages you to get hands-on, mess with your senses, and snap some baffling photos along the way.
To celebrate the launch, we’ve teamed up with the Museum of Illusions to give away 250 pairs of tickets. That means 500 people will get to reimagine reality, completely on the house.
Enter below or here to be in with a chance. Winners will be emailed a unique code to book a slot of their choice.
The details: Tickets to the Museum of Illusions London (15-17 Tottenham Court Road, W1T 1BJ) are available at www.moilondon.com. Follow @museumofillusions_london on Instagram.
Competition winners will receive a unique code via email. Codes must be claimed and booked and redeemed by 16 July 2026.