If you’re trying to add some atmos to your surgically painted flat, you can’t beat the look of freshly cut flowers. Unlike putting up frames or painting a statement wall, you don’t need to worry losing your deposit – you can simply plonk them in a vase (or arrange them if you’re channeling your inner Constance Spry) and your home will automatically go up a few levels on the adulting scale. But there is a downside to adding some flora to your front room – most freshly cut ones only look at their best for a short window of time before wilting and dying like the rest of your houseplants, and keeping a fresh supply is a lot more expensive than your almond croissant habit.
Fortunately, Pulbrook & Gould has a solution. The Buckingham Palace Road, Belgravia-based florist has been creating floral works of art for Londoners for more than 65 years, and its faux range pairs the beauty of a freshly cut bouquet with an everlasting material that means your arrangement will always look as fresh as a daisy.
Designed and created in-house by Pulbrook & Gould’s trained florists, the collection caters for all tastes – from Instagram grid-worthy terrariums to some baller hydrangea arrangements. And although they are quite an initial investment, can you put a price on flowers that literally last forever? Here are the best of the bunch from Pulbrook & Gould’s faux range...