London Collections: Men in Seven Dials

To celebrate mens' style taking over the catwalks for LC:M, the menswear shops of Earlham Street in Seven Dials are hosting a range of appropriately dapper in-store events. On Monday (June 16) Best of British Shop clothing (BBSC) will be snapping stylish gents in an in-store photography studio, and there'll also be the chance to enter a prize draw to win goodies from the brand. Tuesday (June 17) sees a LC:M closing party in Bolongaro Trevor (5-9pm), with free drinks, 20% off menswear and live music. There'll also be 20% discounts in Industrie, a garment customisation service at Le Coq Sportif and much more – for the full line-up check sevendials.co.uk.