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[title]We all know we stare at our phones. A lot. And yes, we all know it’s not great (apologies to everyone we’ve ever bumped into) but especially when you end up missing the little details that make London so special. And when you do catch them, they amass on your camera roll, perhaps never to be spotted again (until it reemerges as a photo memory in 2028, of course). What if you got the opportunity to capture memories that stand out and, crucially, without your phone? What if you just went analogue for a bit? Well, as it turns out, those questions aren’t rhetorical.
This August 19-31, the Polaroid Analogue Experience is coming to central London. Celebrating the launch of the new Polaroid Flip Camera, this is your chance to lock up your phone, get to grips with a new camera, load up your Polaroid i-Type Film and hit the streets to start snapping. Following your very own Polaroid Guide, you’ll get an hour-long tour of the city, seeing it through a whole new lens – an analogue one.
With your phone off-limits and your relentless doomscrolling paused, this is your chance to really take in the capital through a snazzy new cam. In fact, Polaroid reckons that the eight pictures in your free pack will connect you more to life than the 800 pics on your phone that you’ll never look at again. Challenge accepted?
When the tour finishes, pop back to the kiosk and amp up the analogue by posting one of your snaps to someone you like. And, if you figure that one hour simply isn’t enough, your ticket comes with a voucher included to purchase your own Flip and, while stocks last, get a free gift, too. Who doesn’t love free stuff? The Polaroid Analogue Experience doubles up as a pop-up shop, powered by Camera World, so you’re free to buy any Polaroid camera for yourself too.
Swap the isolating algorithms for an afternoon of good old-fashioned photography, taking in the colours, the people and the moments around you. And who knows? Going analogue for an hour might just be something you want to extend, perhaps across a lifetime.
All tours must be booked in advance. Tickets are £10 per person. The Polaroid Analogue Experience kiosk – and the pop-up shop, powered by Camera World, is located at 3 Bateman Street, London, W1D 4AE.