But Hendrix, the man apparently remains a mystery even to those who knew him, and his womanising and self-destructive tendencies are merely alluded to. Proof that an officially sanctioned treatment – in this case by the Hendrix estate – can be a truly mixed blessing.
A Chelsea cocktail bar and nightclub, right on the King's Road. The design comes from Martin Brudnizki so it looks like the kind of place suiting the glamorous Chelsea crowd. Regular DJ sets keep the party going into the early hours. The small-plates food menu ranges from arancini, pork belly skewers to lobster and potato may tacos, octopus skewers with leeks and paprika, and deep-fried kataifi prawns. A cheeseboard served with honey and grapes is available, too. The drinks list focuses on cocktails, with their own Midnight in JuJu (pear vodka, blackberries, apple juice and berry liqueur) alongside mai tais, mojitos and a Giant Pornstar to share. Champagne cocktails - made with Veuve Cliquot - are also on offer, alongside a range of champagnes by the bottle.
Venue says: “Happy hour on special cocktails created by the some of the best mixologists in London, weeknights until 10pm!”