Originally a destination for decorators and design snobs, PDC had come to embody the shallow gloss LA is famous for, further amplified by its abstract RGB artifice. With the addition of a MOCA exhibition space to the design complex in 2000, PDC finally turned the corner from glorified shopping mall to serious art destination. Over the past few years a focused effort has been made to further raise the artistic profile of the center, enticing art dealers to its cavernous halls in hopes of building PDC into a gallery hub... and they’re succeeding. Clustered in the blue building (aka Center Blue or the “Blue Whale”) notable galleries include Young Projects and Industry.
MOCA Pacific Design Center (CLOSED)
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