Anyone who bought a Coachella ticket will receive a custom version of Google Cardboard, the low-cost kit that allows users to turn their smartphones into makeshift VR headsets. The headset coincides with the release of the official Coachella VR app, which is available for free to anyone, regardless of whether or not they have a ticket, on the App Store and Google Play.
While it's not clear if the app will stream the music festival in virtual reality, it does promise fans that they can "be immersed in performances from top artists" before, during and after the April fest.
You'll also find links to teaser videos, panoramic slideshows and 360-degree footage from past fests, as well as original video content like bowling with Matt & Kim, an interview with Gallant and a behind-the-scenes video with chef Steven Fretz of the Church Key.
Check out a preview of the headset below.