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Coachella is sending ticket holders VR headsets for its new virtual reality app

Michael Juliano
Written by
Michael Juliano

Just in case virtual reality roller coasters weren't enough to sell you on the technology, Coachella has decided to try its hand at VR as well. 

Anyone who bought a Coachella ticket will receive a custom version of Google Cardboard, the low-cost kit that allows users to turn their smartphones into makeshift VR headsets. The headset coincides with the release of the official Coachella VR app, which is available for free to anyone, regardless of whether or not they have a ticket, on the App Store and Google Play.

While it's not clear if the app will stream the music festival in virtual reality, it does promise fans that they can "be immersed in performances from top artists" before, during and after the April fest.

Fire up the app and you're greeted with a wall of content, including a walkthrough of the grounds and its policies as narrated by KCRW's Jason Bentley.

You'll also find links to teaser videos, panoramic slideshows and 360-degree footage from past fests, as well as original video content like bowling with Matt & Kim, an interview with Gallant and a behind-the-scenes video with chef Steven Fretz of the Church Key.

Check out a preview of the headset below.

Coachella VR

Introducing Coachella VR. Download the Coachella VR app + try out the VR viewer in your Welcome Box. Check out the 2016 Teaser video, VR content from Matt and Kim, Gallant, Chef Fretz of The Church Key, explore the grounds & more to come.

Posted by Coachella on Wednesday, March 9, 2016

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