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The Broad is changing its ticketing system, hosting a late night

Michael Juliano
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Michael Juliano
Editor, Los Angeles & Western USA
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The Broad is by far one of the city's must-visit museums—assuming you can get tickets, of course. Those who missed out on the initial batches of free reservations were faced with lines that often wrapped around the Downtown museum. While we don't anticipate those same-day lines to go away anytime soon, getting your hands on timed tickets is about to get easier.

Beginning May 1 at noon, the Broad will release tickets online one month at a time, rather than in season-spanning blocks. On the first of each month, timed reservations for the following month will become available—so on May 1, all tickets for June will be released.

The switch coincides with the on-sale date for the Broad's first special exhibition. "Cindy Sherman: Imitation of Life" will present almost 120 photos from the artist's ongoing fascination with 20th century film and celebrity. The first major Sherman show in LA in nearly 20 years is also the Broad's first foray into not-so-free admission; tickets for the exhibition (which include regular museum access) will cost $12 for adults and be free for children 17 and under. The Sherman retrospective will run from June 11 through October 2, with tickets for its first month on sale May 1 at noon.

To make room for the exhibition, the Broad will be wrapping up its inaugural exhibition in the first-floor galleries—don't worry, Yayoi Kusama’s "Infinity Mirrored Room" will remain on view through the fall. The third floor galleries, which house the majority of the on-view collection, will remain open.

To give visitors some extra visiting time, the Broad will stay open late on Saturday, April 30, with an after-hours period from 8pm to midnight, open only to the standby line. In addition, the museum has released no advance tickets for May 1—the last day to see current must-see works on the first floor like Ragnar Kjartansson's "The Visitors"—to limit the day to walk-up visitors only.

The ticketing system switch comes as a welcome change; March and April tickets were fully booked by late January, and when an additional 25,000 were released, they were gone in eight hours. If you've tried your hand at the standby line, wait times have been typically bearable during weekdays, but on weekends they've been known to climb to an hour and a half or more.

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