When the Broad announced it was previewing its third floor gallery space a full seven months before opening, we were too swept up in the excitement to consider what we'd actually see. Like everyone else, we were too eager to peek behind the interwoven white veil to consider what you even do in an unfinished museum. With no traditional artwork up, nor even interior walls, what are you supposed to do after you've given the space a once-over?
Take selfies, of course.
We can't blame anyone. The gallery, in its current state, is a sprawling expanse of white with sunlight filtering in from its skeletal ceiling. All sorts of people, from a Hawaiian-shirt-wearing middle-aged man to a debonair toddler, placed themselves between their iPhone and the gallery walls—selfie sticks optional. Posing with artwork isn't an uncommon sight anymore. But when there's no art to look at? Well, people just look at themselves.
As the freight elevator doors lifted and offered visitors their first glimpse of the space, a Broad employee announced "this is your Instagram moment." These people really took it to heart.