By the sheer look of the place Lure has the making of another slick Hollywood club, where bottle service and bodycon dresses spur a sit-and-stare vibe. Consider the pulsating LED walls, galaxy of glowing moonlike orbs that hover above the dance floor, gorgeous honey-lit VIP bar and elevated DJ stage—all framed in a massive open room where everyone and everything can be seen. Then, venture out to the expansive patio, where you’ll find winding, white tufted banquets in cabanas framed by green, living walls. The hostesses are remarkably hot, and beautifully lit palm trees and footbridges over ponds also disorient— it almost feels more like a 5-star resort than a Hollywood club. It almost seems like a trap for big spenders in shiny shirts looking for no more than a little bump and grind. But Lure is also where some of the best DJs and acts are throwing down, both for the Thursday nights' Luresdays and for Fridays' Private Label. This summer alone, world-class DJs and acts like Viceroy, Poolside, The Rapture’s Luke Jenner, Bixel Boys and LCD Soundsystem’s Nancy Wang have all killed with their sets for Private Label alone. Beneath its beautiful façade, Lure is all about the beat. No cultural ground is being broken, and it can be expensive, but the casual and sexy LA vibe is certainly in full bloom.