A complete guide to the Broad
Think of a visit to the Broad a little bit like a trip to Disneyland; you could go in cold and have a perfectly enjoyable time, but to make the most of your visit you're going to want figure out where to park and what to FastPass first (Space Mountain, of course). Though you won't find rides at the Broad, you will find timed tickets and coveted reservations. To make the most of your time at LA's newest art museum, we've pulled together six things you should know before stepping foot inside.
Tips for visiting the Broad
When you get to the museum, immediately reserve a time for "Infinity Mirrored Room"
Yayoi Kusama's "Infinity Mirrored Room" is going to dominate your Instagram feed. That you can only spend 45 seconds in this tiny, twinkly chamber should tell you everything about the popularity of the museum's current must-see installation. You can't make a reservation in advance, but once you arrive at the museum make a beeline for the tablet stationed outside of the piece (the installation is hidden in a narrow hallway in the middle of the entrance area). There you can punch in your name and phone number to secure your spot in line (expect wait times to climb well above an hour); you're then free to wander the museum until you receive a text 10 minutes before your return time.
Park down the block to save a few bucks
The garage at California Plaza (entrances on Olive Street and Lower Grand Avenue) sits barely a block away from the museum and offers $8 parking with validation from the Broad. A parking spot at the museum's own three-level garage will run you $12 for three hours on weekdays and all day on weekends—that's a solid Double-Double and fries more. In either case, you'll have to navigate Bunker Hill's chaotic tangle of one way streets and multi-level roads first. If you decide to stick to parking at the Broad, you'll find one entrance on West 2nd Street (not the 2nd Street tunnel, but the road above) and the other on Kosciuszko Way, off of Lower Grand, which sits below the museum's Grand Avenue address.
Reserve tickets ahead of time
The Broad is free to attend, but you'll still need a ticket to get in. We can't say for sure yet how tough it'll be to get into the Broad without an advanced ticket, but we'd rather not try it during the museum's opening weeks. A limited number of same-day tickets will be available, but your best bet will always be to reserve your timed slot in advance. You can pick a time online for free—no processing fees or any of that nonsense—for the upcoming weeks; the museum will continue to add batches of dates at a time. Plus, the tickets are automatically tied into the Broad app. Speaking of...
Download the Broad app
Museum smartphone apps are often clunky and single-use, but we kind of love the Broad's. It features location-aware audio guides that include everything from artists talking about other famous artists to a kids' guide narrated by LeVar Burton. The guides work outside of the museum as well and are actually compelling enough to listen to on your own time. You can peruse every piece of art in the Broad's collection and search an interactive map for specific works of art or the nearest bathroom. If you sign into your ticketing account, the app will pull in the QR for your museum admission; there's even a handy link to schedule your next visit. Basically, download this app before you go and keep it on your phone.
Start on the third floor and follow the audio guides
When you ride the escalator up to the third floor, you emerge in the very middle of the space with galleries all around you. So... where should you start? For the inaugural exhibit, the floor is broken up by artist and loosely arranged according to time period. The audio guides—you know, because you just downloaded the app—should lead you in the most logical loop around the space. Even if you don't feel like listening, take a glance at the playlist to find a sensical sequence.
Spend about an hour in the museum and the rest of the day Downtown
We could spend all day admiring some of the museum's artwork—seriously, we had to tear ourselves away from Ragnar Kjartansson's hourlong "The Visitors"—but found that we were able to see everything in about an hour. Make the most of your trip Downtown—and that lucrative parking spot—by making a day out of it. At the Broad itself, make sure to peruse the Shop and to unwind in the olive tree grove outside. Off property, you'll find plenty to do within a few blocks. Check the schedule at the Colburn School for any music or dance performances. See the LA Phil next door or, at the very least, take a walk around the Walt Disney Concert Hall and its hidden gardens. Amble a few blocks over and relax in Grand Park, or partake in whatever weekend programming they have planned. Grab a bite to eat down the hill at Grand Central Market. The Broad is as much a destination in itself as it as a piece of a developing neighborhood.
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6 ways to make the most of your visit to the Broad
To make the most of your time at LA's newest art museum, we've pulled together six things you should know before stepping foot inside.