The hard-rocking heart of this fest makes it one of our favorites in the city. The music comes first here—no one shows up just to see and be seen, or to get wasted (seriously, we see nary a stumbler all weekend). Which is not to say that this crowd doesn't party hard in some pretty spectacular getups. It makes the storied Sunset Strip feel almost like it must have 30 years ago, when leather-and-stud-clad studs ruled the scene instead of clubbing housewives. It's a special honor to see bands like last year's headlner, Jane's Addiction, take the stage here, alongside newer local acts playing in some of the most historic and intimate venues in the city. We can't wait to see the 2015 lineup!