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Step inside the “House of Roses,” a one-day-only pop-up timed to the show’s new season premiere.

If your group chat has ever debated who deserved the final rose, this one’s for you.
To celebrate the upcoming season of The Bachelorette, ABC is bringing a one-day-only immersive pop-up to Los Angeles this weekend and it’s leaning all the way into the franchise’s most iconic (and occasionally chaotic) moments. Dubbed the “House of Roses,” the experience lands at Nya Studios West in Hollywood on Sunday, March 22, just hours before the new season premieres that night.
The new season, featuring Taylor Frankie Paul as the latest bachelorette, debuts that night on ABC and begins streaming on Hulu the following day. The pop-up is essentially a pre-game for fans, giving them the chance to step into the show’s world before the drama officially unfolds onscreen.
At the pop-up, guests will move through a series of themed rooms designed to mirror the show's structure. It starts, naturally, with a rose-lined entrance, complete with audio clips of classic Bachelorette lines to set the mood. From there, you’ll head into a “first impressions” space where you can freshen up and practice your red carpet debut.
Then comes your moment. A red carpet photo op lets guests soak up a little spotlight, followed by a visit to the “Hall of More Men,” where attendees can cast their vote on which suitor they think is the best match for this season’s lead.
The experience continues with a mix of group and one-on-one “dates,” reimagined as interactive stations. One room lets you customize a branded tote with themed patches, then hop into a life-size doll box setup for TikTok-ready content. Another leans a bit more sentimental, inviting guests to write affirmations and add them to a “Wall of Love.”
There are plenty of freebies, too. Expect exclusive merch moments, including customizable Crocs charms, plus a sweet treat from Cinnabon tucked into the one-on-one experience. And because no Bachelorette moment is complete without a drink in hand, the exit features a non-alcoholic soda bar inspired by Utah’s famously over-the-top soda culture, a nod to both the show’s aesthetic and Taylor Frankie Paul’s roots.
The whole thing runs from 9 am to 5 pm and is open to the public, though you’ll need to snag a free ticket in advance. Come for the roses, stay for the drama.
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