California Swim Week

If your ideal summer weekend involves equal parts bikinis, beach breezes and people-watching, California Swim Week has you covered. Running July 12 to 19 along the Southern California coast, the fashion celebration kicks off with its marquee runway show at Shade Hotel Manhattan Beach on July 12. See the latest styles from brands including Aerie, Faherty, Rails and Wilson, plus beauty activations, wellness experiences, celebrity appearances (well, if you consider Love Island and Selling Sunset cast members celebs) and enough influencer content to keep Instagram busy until Labor Day. It’s fashion with sand between its toes.