G-Shock Camo Launch

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G-Shock Camo Launch
Photograph: Courtesy Casio G-Shock

In celebration of their new camouflage watch series, G-Sock is hosting a unique online interative scavenger hunt that leads participants through Los Angeles, both virtually and in real life. In the game, LA scavengers will have a chance to take to the streets, finding clues and prizes at different retail locations throughout the city. The hunt culminates in a launch party at menswear shop Union in Hancock Park (110 A La Brea Ave), where guests will listen to tunes by Champ Sound, while chowing down on eats from Joe's Pizza. 

Event website: http://neverblendin.gshock.com/
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