General Quarters

Shopping, Boutiques La Brea
General Quarters
Photograph: Courtesy General Quarters

With General Quarters, shop owner Blair Lucio has achieved the near-impossible—creating a retail space that guys actually want to hang out in. The store has a vibe that’s a little bit vintage military, a little bit On the Road, and is filled with clothing and accessories that the down-to-earth Lucio describes as “Southern California heritage”—laid-back preppy garb by Gant Rugger, denim by LA’s own Rogue Territory, and graphic tees designed by Lucio himself. A ’50s-style barbershop has also recently been installed in the boutique, with a focus on haircuts and beard trims using product by Baxter of California.


Venue name: General Quarters
Address: 153 S La Brea Ave
Los Angeles
Opening hours: Tues-Sat noon-7pm; Sun noon-6pm
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