Time Out says
Professional lensmen and photography enthusiasts go crazy for Leica's sleek, minimalistic style, light-weight design and high quality tech. One step inside the gallery-cum-retail space and it's easy to see why. This exquisitely designed, 8,000 square-foot space in the heart of West Hollywood carries the latest cameras, accessories and photography books, in addition to printing and rental services. Check out the cameras and modern frills on the first floor, while the second level carries the latest photography exhibition. If the plethora of luxury photo services and more still isn't enough to draw you in, we're willing to bet the glistening million dollar "Fake Leica" sculpture staged at the entrance will.