Maison Kitsuné pop-up store

At the height of SoCal's festival reverly, French EDM record label and fashion brand Kitsuné hosts a week-long pop-up shop at The Hollywood Roosevelt Hotel. Exchange your second trip to Indio for a weekend in the hotel's 700-square-foot "Room 100," where you'll find handpicked Maison Kitsuné vintage pieces, their spring/summer 2014 collection and an exclusive tee designed for the pop-up. Of course, no Coachella-christened event would be complete without a series of debauched soirées: Swing by Teddy’s April 18 for a Kitsuné noctural dance fest underscored by French electro tunes, followed by a DJ'd pool party at The Tropicana Pool April 20.