Time Out says
Calling all fashionistas! After the ribbon-cutting ceremony at 11am, the first 50 customers will be given Nasty Gal totes designed by artist Doug Rickard. Customers on the first day will also be quizzed on trivia questions and those who post on social networks using #nastygalmelrose will get a chance to win scratch-off gift cards and fast passes to cut the line. The fun doesn't stop there—Alfred Coffee, Coolhaus ice cream sandwiches and house beer will all be on hand in addition to an in-store GIF photo booth by PHHHOTO.