Sustainable and ethical Swedish demin brand, Nudie Jeans, will be setting up shop at Bloomingdale's at the Beverly Center to celebrate the department store's Denim Days initiative. The pop-up features a denim repair shop with free hemming on all Nudie Jean purchases, plus you can exchange your old Nudie Jeans for an exclusive gift via the brand's "Repair, Reuse, Reduce" program.
I really liked the ad but a different photograph could have been used. I would like to see a pair/pairs of the jeans, what colors they come in, etc. I really like the unique concept of being able to have the jeans hemmed when you purchase. This will increase sales. I wish more stores would carry this brand. I live in the San Diego area and would like to get them in our area.