Surfs up! O'Neill is having a summer night soiree at their Santa Monica store (131 Broadway) and you're invited. With a cause (for boobies) in mind, O'Neill is giving 20% of the proceeds to B4BC—Boarding for Breast Cancer nonprofit. While giving back is always important, there are benefits for you, too—like their craft station where you can create a DIY turban headband and receive a free gift. Along with 25% off all items, pro-surfer Malia Manuel will be hosting, while bloggers and stylists give you beach-perfect style advice and help you pick out discounted pieces—to make sure you're not hanging too loose.