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South Willard may not stock a long list of brands, but that’s what we like about it—you don’t have to dig through dozens of racks to find something awesome. This is a place for guys who like to buy classics and then wear them forever—linen shirts by Frank Leder; Japanese denim by Tuki; Crescent Down Works parkas made exclusively for the store; leather deck shoes by Quoddy. It’s also a great place to go for gifts, with pottery, ceramics and art books dotted throughout the space, all sharing the same handcrafted quality as the apparel.
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