Supreme

Cult NYC skate brand Supreme set up its second shop and LA outpost along Fairfax Ave, anchoring the area’s skating scene– there is even a huge skate bowl behind the cash register in the store, where local skaters hang out after store hours. If it all sounds a bit exclusive, it is: These and many of the similar street-style shops along Fairfax can make anyone walking in feel out of place if they’re not carrying a skateboard. Supreme’s ‘90s aesthetic and simple box logo are in such high demand that people regularly camp outside before new shipment days, often to resell the goods online at jacked-up prices.