LA local Whitney Bickers takes the helm at this Echo Park womenswear boutique, which features a bevy of female designers. Myrtle's hand-picked collection (think: Ten Over Six meets Anthropologie) includes everything from vegan lip balms and bridal gowns to silk baseball tees and vintage jewelry, all beautifully crafted by more than fifty makers from all over the world. Some of our favorite picks: printed canvas pouches from Maptote, '90s inspired prints from Dusen Dusen and silk satin graphic dresses from Samantha Pleet. Tip: Follow the shop's Instagram for new arrivals and to stalk their style.
If you're on the hunt for a designer clutch, you head to Beverly Hills. This year's Coachella wardrobe? You hit up Melrose. But where in the horizontal expanse of LA do you go to cultivate a unique signature style you can rock anywhere? You know Echo Park for top-notch coffee and great indie music venues. But think of the sharpest dresser you know, or the person with the coolest apartment; odds are they shop in Echo Park. Here, we show you where to go for the best vintage wares, locally crafted goods and Instagram-worthy oddities, all to be found between the 101 and the 5.
RECOMMENDED: Our complete guide to Echo Park