Downtown Hermosa Beach

Roam the stalls at this Memorial Day arts festival, sample the food and listen to the music—and then take a dip in the nearby Pacific. A few logistical changes for the past few fests have streamlined the layout: You’ll still find on-the-street stalls and sidewalk vendors along Hermosa and Pier Avenues, but there’s now live music at the beach (one of four stages throughout the fest), and there’s a proper carnival inland at Pier and Monterey Boulevard. Meanwhile, there’s a beer and wine garden closer to the beach with its own music lineup—though that charges a $10 cover fee. When is Fiesta Hermosa? This year’s event takes place Saturday through Monday—May 23, 24 and 25, 2026—from 11am to 7pm on the weekend and 11am to 6pm on Monday. You’ll find it along Hermosa and Pier Avenues. Is Fiesta Hermosa free? Yes, though food, drink, games and craft vendors will of course cost you. Also, the Garden, a 21+ area with drinks and music, has a $10 daily cover fee. Is the event dog-friendly? The gated Garden area of the event isn’t dog-friendly (and, as is the case in nearly all of L.A. County, neither is the beach), but you’re welcome to bring a dog with you to the rest of the Fiesta.