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E3 2013
Photograph: Jakob N. LaymanE3 2013

Time Out says

For years, E3 was never really meant for consumers. This video game mecca that glues salivating gamers around the world to their computers was technically an industry-only event for hands-on coverage for upcoming games and business meetings.

But a couple of years ago, the annual L.A. Convention Center event began offering a limited number of consumer passes. (Coincidentally or not, this coincided with some of the industry’s biggest publishers, including Microsoft and Sony, pulling out of the event.) Now, after a pandemic pause, it seems like that’ll be the case going forward: ReedPop, which is known for producing consumer-facing events like PAX and Star Wars Celebration, will come on board as a partner for the June 2023 in-person edition of E3.

All that said, even if you don’t buy a badge, expect enough party tents, promo trucks and swag bags hanging around Figueroa to make a visit worthwhile—and once you’ve seen the gridlocked crowds and endless lines of the sensory overload inside, that might just be the best way to enjoy E3.


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