It's pool party season and the Loews Hollywood Hotel is taking full advantage of it by hosting a soiree every Saturday called Friends with Benefits—and don't worry, we're not talking about those kind of benefits. Throw on a swimsuit and head up to the pool deck for the ultimate pre-night-out event with complimentary—yes, that does mean free!—food, drinks and pampering. We suggest starting at Wolfgang Puck's "Build-Your-Own Sangria Bar" along with a liquor-infused ice cream bar, a sure-fire way to build up a buzz and enough confidence to let loose on the dance floor. If that doesn't sound fun yet, maybe you're looking to relax with a massage or spruce up with a manicure; ask either Cure Salon & Spa, Nivea Skin Care or Massage Therapy LA (the companies rotate each Saturday) to help you unwind. Now for the shopping: FWB will have the latest wares from the likes of Ivory Mason Sunglasses, Jeanne Verger Jewelry, Natalie Zena Swimwear and plenty more locals to help you dress up.