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If the word Hallyu means anything to you, then pencil KCON LA—the world’s largest K-pop festival—into your calendar this month. For three days, the Los Angeles Convention Center and Crypto.com Arena celebrate Korean music and culture with panels, workshops, signings, celeb appearances and concerts. Featuring performances by 34 acts—including NCT 127, TOMORROW X TOGETHER, ZEROBASEONE, TREASURE, ILLIT and P1Harmony—the event pairs high-energy evening concerts with an expansive daytime convention boasting specialized K-Food and K-Story interactive zones, as well as the first-ever K-Beauty Festival from Olive Young.