First came drive-in movies and drive-in restaurants. Then we got drive-in concerts and drive-in raves. Now the automobile-based entertainment revolution is complete, with the announcement of a drive-in digital art exhibition in Toronto.
The Immersive Van Gogh Exhibit was due to open on May 1 in Canada’s biggest city. It’s adapted from Paris’s stunning Atelier des Lumières, with the artist’s bold brushstrokes projected all over the walls to an original soundtrack. Art lovers will still be able to visit all five storeys of the show on foot, with a reduced capacity to accommodate distancing regulations, from July. But the organisers have also thrown the experience open to drivers with an excellently titled new preview series: Gogh By Car.
Running from June 18 to 28, the drive-in exhibition will admit 14 vehicles at a time to park up inside the building and watch a 35-minute Van Gogh sound-and-light show. Those who buy drive-in tickets will also get free admission to the walk-in exhibition once it’s open.
We’ve said it before and we’ll say it again: the new wave of drive-in culture isn’t ideal for pedestrians or the planet. But hey – sitting in an art exhibition surrounded by digital sunflowers sounds a whole lot better than sitting in traffic.
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