Pantone's Color of the Year (Classic Blue) is at the center of ARTECHOUSE's latest multimedia exhibit—"Celestial." Visitors to the underground attraction will be taken on a "journey beyond the skies." Classic Blue, according to Pantone, brings a sense of peace and tranquility to the human spirit, offering refuge. The new installation aim to do the same through sights, sounds and sensations.
“During these unprecedented times as a society we have found ourselves in a new state of existence. Before 2020 even began, Pantone selected Classic Blue as the color of the year because they saw it as the hue to sustain us during a time of change,” said Sandro Keserelidze, co-founder and Chief Creative Officer of ARTECHOUSE. “2020 ended up bringing changes no one expected, making the hue of Classic Blue, and the qualities it represents, more relatable now than ever before. We couldn’t think of a more timeless and timely theme to end the year and launch a new chapter of experiences.”