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When selecting the name for their Lower East Side boutique, friends Chantal Chadwick and Lara Hodulick wanted to convey a period of new beginnings. End of Century, from the French term fin de siècle, seemed like a natural fit for a store that showcases local up-and-coming artists and designers trying to burst onto the scene. Putting their respective college educations in design, fashion and art to work, the duo has curated what they hope will be a full sensory shopping experience. The softly lit, off-the-beaten-path store houses a unique assortment of jewelry, accessories, home goods, and men’s and women’s clothing.