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Nightlife vet Noel Ashman (the Plumm, Veruka) makes his bottle-service return—with Damon Dash as a partner and Richie Rich–designed staff uniforms—at this Soho lounge. The 70-seat spot is a study in blue, with different shades exhibited in the navy tasseled curtains, a backlit painted-glass bar and translucent 12-foot columns that glow like lightsabers.
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