Poké (Hawaii's raw-fish salad) is having a moment-in-the-sun here in Gotham. A grab-and-go staple on the West Coast and in its home state (the highest-rated restaurant on Yelp is a poké joint), it has had limited exposure with New Yorkers thus far, finding a place on menus at the city's hyper-specific Hawaiian spots like Noreetuh and Onomoea, as well as through food festival vendors like Smorgasburg's East Coast Poke.
But the tide may be turning as poké enters the mainstream—yesterday, the fast-casual Wisefish Poké opened at 263 W 19th Street, doling out customizable (and highly Instagrammable) versions of the dish in a bright, laid-back setting. Inspired by travels in Hawaii, former finance pros Drew Crane and Bryan Cowan have created an approachable menu offering a choice of base (white or brown rice, zucchini noodles, greens), protein (ahi tuna, salmon, tofu) and toppings ranging from cucumber to crab salad.
Unsure where to start? Opt for pre-made combinations like the West Swell, featuring ahi tuna, sweet onion herb, tobiko, wasabi avocado cream and special sauce. Bowls come in three sizes: snack ($7.95), regular ($10.95) and large ($13.95).
Check out more photos from opening day: