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Another day, another pop-up in Times Square. The latest insufferable installation to come to the Crossroads of the World is the Pringles Stack Shack, a temporary space from the snack food purveyor where doe-eyed consumers can create their own flavor combinations. Essentially, people can walk up, shove any variety of 25 different Pringles flavors into a single stack and go on their merry way. In a press release, the company calls this process “flavor stacking,” a pun referencing the manner in which the salty chips are arranged in their containers.
The pop-up is free and includes super strange Pringles varieties like Screamin’ Dill Pickle and Kickin’ Chicken Taco. It's interactive. It's capitalistic. It's emblematic of everything that is Times Square in 2017.
Located at the corner of 41st Street and Broadway, the shack opened up on Wednesday and is open until 7pm on Friday.
The Pringles Stack Shack is open in NYC through 10/20! Come by and try Pringles‘ flavors like never before. Happy stacking! #PringlesStack pic.twitter.com/cKBDcGVviM
— Pringles (@Pringles) October 19, 2017
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