"If you don't like cookies, you might not have soul." Hard to argue with that. Band of Outsiders designer and cookie connoisseur Scott Sternberg chose these bold words as the tagline for his baked goods blog back in 2010. Four years later, the designer has a new project to occupy his time, but cookies are still very much on the menu.
Band of Outsiders' Soho flagship, set to open soon (well, anytime between next month and sometime in the fall) at 72 Wooster Street, will feature an in-store cookie window purveying treats from Momofuku Milk Bar. Sternberg, who calls himself a cookieiofile, currently stocks his unconventional clothing at Barney's, Saks Fifth Avenue, and Opening Ceremony, but the new outpost will be his first US retail store since launching the brand a decade ago.
The pastry partnership comes as no surprise, as Momofuko frequently crafts custom treats that tie in to the label's runway presentations (shoe-shaped cookies, anyone?). If the Milk bar needs help thinking up couture-worthy confections, they can always call on catwalker extroadinaire Karlie Kloss, who collaborated with Momofuko on chocolatey treats dubbed Karlie's Kookies. But if you'd rather stuff your wardrobe than your belly, let us suggest saving up for the sweet blouses and sweaters from the Band of Outsiders fall collection. Because if you don't like cashmere crew necks and asymmetrical button-downs, you might not have a soul.