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Calling all beauty addicts: There's a roving Fresh cosmetics truck in town

Written by
Jennifer Picht

If you’re a fan of roving shops and all things beauty, then you’re going to love what Fresh skincare has in store for New Yorkers tomorrow.

The Blue Box (shaped like a Fresh gift box) will be located at Madison Square Park on Thursday with a following preview outside of the brand’s Bleecker St outpost on Friday from 11am­–7pm.

The mobile pop-up is designed to help you nail a perfect—and totally kissable—pout, so hop aboard the spring-time-esque truck, which features lip makeover stations in the shape of the label’s infamous Sugar Lip Treatments. Try new hues like nude, berry and pink tulip, but there will be a medley of other Fresh skincare products available for purchase, too. 

Spend $45 or more if you want to design your own personal cosmetic bag, which will be decked out with digital renderings of your own lip print and signature. And if you record and share the story of your First Fresh Kiss—not the awkward smooch you had on the playground with your elementary school sweetheart—you’ll be entered for a chance to win a year’s worth of Sugar Lip Treatments. Sayonara, chapped lips! 

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