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Find free swag and Jeff Koons at H&M's new Fifth Avenue flagship tomorrow

Written by
Kevin Aeh
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It's no secret that New York City is having a Jeff Koons moment. The artist has a retrospective at the Whitney Museum of American Art and even a flowery Split Rocker piece currently on display at Rockefeller Center. You can also add H&M to the list of places to find Koons this summer.

In honor of the fast-fashion chain's new flagship at 589 Fifth Avenue (at 48th Street), the artist lent a design for a limited edition bag. His yellow balloon dog graces the front of the leather cross-body bag ($49.50), which will be available when the new store opens tomorrow, Thursday July 17. But that's not the only reason to visit the shop on opening day. Starting at noon, the first 1,000 customers in line will get an H&M T-shirt and a gift card with mystery values ($10–$1,000). Plus, the retailer is offering a bunch of yet-to-be-announced opening day discounts.  

A few fun-facts about this outpost: At 57,000 square-feet, this is the world's largest H&M, and it's the first location in the city to feature a home goods department. You'll also find a Jeff Koons-curated mini exhibit within the store, which should hopefully make waiting in the inevitable opening day line even more worthwhile.

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