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First look at the new Williamsburg Apple Store

Will Gleason

Williamsburg is being hit with an impressive one-two punch of gentrification this week with both a Whole Foods and an Apple Store opening within steps from each other on Bedford Avenue. The new Apple Store officially opens on Saturday, but we got a sneak peek at the tech giant's very "Brooklyn" new digs.

Check out photos of the new space below which features polished granite floors, brick walls and locally-made light fixtures from Aurora Lighting. The original building on the corner was demolished, and replaced by a new structure that tried to get as close to the original architecture as possible. The architect of the store, Bohlin Cywinski Jackson, has designed five other stores for the company in NYC alone.

A "forum" space in the center of the store which will host daily events with lessons on everything from photography to email. You can find updates on those free events and lessons here.

The smaller side room.
The "Forum" area

Industrial lights from Warehouse Lighting and timber ceiling.

A case of cases

A drone for sale

A shrine to Apple Watches in the center of the store

Street signage


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