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If you’re eagerly awaiting all the fun things to do for earth day in NYC, why not get the green-party started a bit early with some sustainable shopping? Popular fast-chain, H&M launched its fifth sustainable fashion line today—wordily dubbed H&M Conscious Exclusive + Conscious Commerce—and opened a pop-up shop within the Times Square location where you can nab the digs and donate your old garb.
The brand’s in-house duds feature designs made from organic cotton and linen as well as tencel—an environmentally friendly fabric made from wood cellulose. But, you can shop a few other sustainable brands such as Freedom of Animals, Preserve, Zady and our Shopping & Style guest editor, Rosario Dawson’s fashion line, Studio One Eighty Nine.
The price tags on these pieces are a bit pricey—the dress actress Olivia Wilde (spokeswoman as well as co-founder of Conscious Commerce) costs $299—but if you donate clothes through H&M’s garment recycling program, you’ll receive 20 percent off the collection and be entered to win a chance to meet the star one-on-one.
The pop-up opens today at 5pm and will operate from 9am-1pm through Sunday, April 19. But you can still snag the collection online way past Earth Day.
H&M, 1472 Broadway (855-466-7467, hm.com).