Starting this Thursday night and continuing through Sunday, many of New York’s major landmarks will be lit red as part of a city-wide campaign called “Light Up New York.” While the name may have a playful tone to it, the cause is a very serious one: to raise awareness for HIV/AIDS.
The event will culminate with the annual AIDS Walk New York on Sunday which will mark it’s 30th year bringing awareness to AIDS, a disease that to-date has killed 658,000 in the United States alone. The official lighting ceremony on Thursday will turn the Empire State building red when Broadway legend Chita Rivera flips the switch for the iconic spire.
Participating Light Up New York partners so far include: GMHC, The Empire State Building, Madison Square Garden, The Plaza Hotel, 4 Times Square, 9 Times Square, World Trade Center, Bank of America Tower at One Bryant Park, Bloomingdale's, CBS Blackrock Headquarters, CBS Broadcast Center, JFK International Airport Tower, JPMorgan Chase, Macy's Herald Square , NYonAir, One World Trade Center, 1675 Broadway, The Helmsley Building, Pastai, EOLO, Church of Saint Francis Xavier, Saint Paul the Apostle, and Viacom.
During the following days individuals are invited to join the number of businesses lighting up red by doing the same at home or wearing red on their person.