When Pearl River Mart shuttered last March due to an enormous rent hike, New Yorkers were devastated for a good reason. The three-floor Asian emporium carried a hodgepodge of items ranging from every-day trinkets and kitchenware to clothes and fabulous light fixtures. Best of all, price tags were cheap. The 12-year-old Soho shop was truly a goldmine. But enough reminiscing—we have exciting news!
This morning, owners Ming Yi and Ching Yeh Chen announced a new successor for the business—and they’re keeping it within the family. Joanne Kwong (the Chens’ daughter-in-law) has announced a plan to open a temporary pop-up shop this November at 395 Broadway before the store is permanently relaunched in May 2017.
We hear that the new 8,000-square-foot Tribeca storefront will be a bit more modern in terms of its merchandise and customer experience. (There will be a stronger social media presence, too.) You can also expect exciting debut capsule collections as well as collaborations with a variety of Asian-American designers. To boost business even further, the brand has plans to host a series of programming and curated events in-store.
We just hope the budget-friendly price points and the fun merchandise (i.e. rice-paper lanterns, ceramic tea sets and colorful coin purses) stay the same.