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Pixie Market reemerges as cool-girl Frankie shop

Jennifer P

If you loved Pixie Market for its trendy wares and uber-cheap prices, we did too. But after undergoing a complete transformation, the brand with a cult following has finally reemerged as Frankie—the more mature and ultra-chic version of New York’s beloved boutique.

The store, which just re-opened, now caters to the career-minded girl—so you won’t find any tacky cocktail dresses or crop tops here. And although the new digs are giving us major cool-girl vibes rather than basic-girly feels, not too much has changed.

The store still curates a selection of wares from around he world, such as affordable U.K. labels like Glamorous and Alice Lavish, Swedish brand Rodebjer and Riesling from South Korea.

For those who are bummed to see the original Lower East Side outpost go, don’t fret. You can still purchase Pixie Market's signature styles online. But judging by the shop’s new threads, we believe Frankie will make a nice fit to the neighborhood. The shop may even make our New York’s best shops list...

Photo courtesy of Frankie

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