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Shop and party at Madewell's new store in Williamsburg tonight

Jennifer P

If you were excited when the first J.Crew in Williamsburg opened in July—guess what? This prepster shop’s edgier, little sister popped up on North 6th St (sorry, gentrification complainers).

Madewell’s Brooklyn grand opening event is tonight from 7pm-9pm and there are plenty of reasons to stop by. Check out the fall collection while sipping complimentary drinks, snacking on treats and listening to live music. And if you're searching for a few fall staples, shop for jeans at the “denim bar”  and be sure to check out all the monogrammed leather goods in stock.

But there’s also a cool perk at this Williamsburg boutique. To celebrate local creativity, Madewell has teamed up with three Brooklyn-based brands and artists, creating exclusive products for sale at the store's opening.

Shop gold plated cuffs ($160) from Thursday-born, indigo ceramic planters ($30) by Freundeskreis and limited addition scents from NOVA ($65) tonight and any purchase grants you a complimentary tote labeled "Bien Fait" as Madewell’s way of saying, “thanks for stopping by.”

127 North 6th St between Bedford Ave and Berry St (718-599-0658,


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