You'd think the 220 Starbucks locations in New York were enough, but you would be wrong.
In 2018, Starbucks will be unveiling its second Roastery location, just one block south of Chelsea Market at 61 Ninth Avenue. The first Starbucks Reserve Roastery and Tasting Room was unveiled in the company’s hometown of Seattle in 2014. The future New York coffee behemoth will clock in at 20,000 square feet, making it the largest Starbucks in the world. (The one in Seattle is a paltry 15,000 square feet.)
The Roastery experience is not your usual simple Starbucks café transaction: visitors will be able to learn about the craft of roasting, and the location will focus on highlighting rare and small-lot coffees sourced from around the world, all part of the chain's Reserve coffee line.
Like the Seattle Roastery, the coffee that is sold will all be roasted on-site. There will also be an opportunity to interact with the baristas on a deeper level than just saying “light on the caramel syrup, and no foam”—customers can talk with them about sourcing, brewing and more. Expect some eye-catching design and coffee geekery touches—the video of the Seattle location shows a siphon bar and some Willy Wonka/Rube Goldberg contraptions. Check it out below.