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The first affordable NYC shop to cater to women of all shapes and sizes opens today!

By
Jennifer P
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Women of New York, rejoice! There’s a new boutique in town that will put end to that dreadful question: Do you have this in a larger (or smaller) size? Although there are a handful of plus-size shop’s and several chains with petite sections in Gotham, SmartGlamour is the first affordable joint in the city to offer fashionable duds for women of all shapes and sizes (XXS-6X!).

You might be familiar with the brand already—they hosted a public fashion show/event during Fashion Week—but whether you’re a size 2 or 22, there’s a style (priced under $100) for you.

The East Village pop-up boutique opens tonight at 7pm. Stop by and enjoy free cocktails and small bites while you peruse the new digs until 10pm, but make sure you R.S.V.P. to ashli@auprnyc.com. As of now, the shop will only be operating until May 31—but that still gives you plenty of time to stock up on flirty sundresses and trendy no-shoulder tops for spring. Check out some of the garb you’ll find in-store below. 

436 E 9th St between First Ave and Avenue A, (845-913-5325, smartglamour.com). Daily 9am–6pm. 

Courtesy of SmartGlamour

Courtesy of SmartGlamour

Courtesy of SmartGlamour

Courtesy of SmartGlamour

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