If there was any magazine overripe for parody, it would be The New Yorker. And it would take intelligent people with a penchant for punny headlines and snappy copy who obviously love and know the magazine like a good friend to do a page-by-page parody right. Put down this week’s issue for a moment (we know you’re only skimming it anyway) and trade it out for The Neu Jorker, a free issue you can download and chuckle at on your next subway ride (with or without the spotty subway WiFi).
Co-editors and funny guys James Folta and Andrew Lipstein (founder of 0s&1s) worked with fellow quality comedic talent to pull off this tonally correct satire, featuring writers from The Onion, ClickHole, McSweeney's, the Late Show with David Letterman, and, yes, The New Yorker (you can read more about the process of creating it in Adweek). It definitely takes a village of people working for free to create a magazine-length send-up on this serif font–loaded scale, which features all the classic New Yorker sections, from Shouts & Murmurs to The Theatre (Glengarry Glen Ross 2: Glengarrier Glen Rosser [or Mitch and Murray’s Revenge]).
Don’t think for a second they overlooked the opportunity to do quirky illustrations with birds, cartoons with guys on deserted islands and ads, which always seem to speak to your imaginary Upper East Side great aunt who doesn’t leave her place except to attend the theatre, travel abroad on an archeological tour or go to the bank. Candè Nasty joke? It’s in there. Snarky faux book ad for Sir Malcolm Gladwell’s latest, Ballpark: The counterintuitive history of the power of guesstimates, check. The ad for “Father Hats of Fine, Fine France” is particularly hilarious—along with ads for more hats.
This may be the first time someone reads the entire thing.
There is also a faux tip-in subscription card with an invitation to the magazine’s launch party, which is this Friday June 17 at the HiFi Bar (169 Ave. A), 9:30pm.