Lisa Birnbach + Chip Kidd

Free
Best known for editing and coauthoring The Official Preppy Handbook, Birnbach returns to cattily rebrand the khaki crowd with True Prep: It's a Whole New Old World. Sitting beside her will be designer extraordinaire Kidd, who helped put the book together.

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Event phone: 212-823-9775
Event website: http://borders.com