Spark: A Burning Man Story Opening-Night Gala

You probably already know something about Burning Man, the psychedelic Shangri-la in the Nevada desert that 60,000 people call home for a week at the end of every summer. Unless you've been there, the new film Spark: A Burning Man Story just might be the best way to experience it. You just know that its opening (with a red carpet, reception screening, postviewing Q&A and after-party all part of the deal) is going to be a bit weirder than, say, that of the latest Tom Hanks flick—and just to make sure, the first 66 guests to arrive in "playa-style" garb get free admission to the screening.