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DreamDry (CLOSED)

  • Health and beauty
  • Hell's Kitchen
  • price 1 of 4

Time Out says

Just seven months after opening their Flatiron flagship, stylist-cum-designer Rachel Zoe and former CAA marketing executive Robin Moraetes debut an uptown location  of their blow-dry salon. Aside from the railroad-style layout and larger VIP room that can be booked for private parties ($500–$4,000; includes four stylists and champagne), this 1,800-square-foot spot is a spitting image of the original spot. Expect the same Hollywood-inspired blowouts ($40), executed in 40 minutes or less, and 20-minute express hairstyling ($30) that swaps the wash and scalp massage for braids, top knots, chignons and ponytails created using dry shampoo. Each of the 18 stations are equipped with an iPad mini, loaded with the service menu and digital editions of fashion mags such as Vogue and Glamour. Before you leave, pick up the same Oribe hair care ($20–$68) exclusively used in the services—DreamDry’s rewards program earns you a point for every dollar spent in the salon, which can be applied toward more treatments and products.


315 W 57th St
New York
Cross street:
between Eighth and Ninth Aves
Subway: A, C, B, D, 1 to 59th St–Columbus Circle
Opening hours:
Mon–Wed 6:30am–9pm; Thu, Fri 6:30am–10pm; Sat 8:30am–9:30pm; Sun 10am–7pm
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